5 reasons not to use stock photography

Sources of Photography:

There are two main sources for royalty-free images for use in photography and photographers involved. Royalty Free images are generic images of people, places and things will be used with a license for commercial use and available to anyone.Photographers take pictures only committed to customer-brand companies and projects.

The advantages of Photography:

No doubt, images and attractive for many small businesses because they fit tight budgets, are readily available if you are on a tight schedule, and are ideal for references. But they also have a dark side and serious disadvantages.

Disadvantages of Photography:

1) the reputation and brand in Ruins

Royalty Free images are a good option if your opponent is using the same photos. If you are looking for images using keywords such as “satisfied customer” or “satisfied customers”, then it is likely that his competitor is too much.

Two leading computer companies learned the hard way that the appearance of their competitors something was wrong. They bought the brand image of your advertising campaign and ended made as ridiculous and humiliated in public. Photos can be changed, but the article is an online case study in what not to do, always.

It is difficult to know for the people what they can see pictures from one place to another.

2) The value FALSE

To save money with stock photography, but then try to end up spending the savings in the designer to hours at a computer to design images on the bearings that are not fit to pass the vision, message or brand. You can save money and lose value when seen only in the script or the dollar sign. The true value is the value that your customers because you have invested your money wisely and show the world.

3) It is committed creativity

If you are a designer on their portfolios, style and vision that they hire and trust them to visually interpret the message and brand-based rent. You can not do, if it is limited by the use of stock photography.

Do not hire a cook and plant remains limited and expect weeks old and that the best food that we could produce.

· Do not hire a masseuse and the number of techniques that are used could reduce pain.

Do not hire a designer and limiting the use of photos.

4) sends mixed messages

T one of your sales copy states that “a”, “unique”, “trustworthy” relationship “? These are some of the words of power companies use to describe their relationship with their customers. As because these values ​​are converted, if the pepper your site with images from file? If your customers a personalized service and unique products, why not enjoy it?

5) The images are generic

Photographers try to reach more customers, not to create the best picture or specific to a particular person.

Photographers of the file:

· Make money by creating and photographing attract more buyers. The popular image of his purchase, the more people there and the higher the saturation of the image on the market.

· Did you want to ensure their designs are not unique to one or more species. One-of-a-kind photos will not be sold. Be designated as generic as possible and no closer to most companies, such as “fit” to appeal a warm plate, or a message to companies with tight budgets and without regard to the brand wants.