What is your idea of ​​marketing or advertising, from beginning to end

You start a business? Perhaps your company less than six months. This is an exciting time for you, from a world of possibilities and the power to do business in any direction and any other market surveys to choose. All you have to do is your business in front of your target group. So you think advertising and marketing, and I’m wondering which method of choice for a better performance.

One of the most useful tips I’ve learned in my career in the evaluation of marketing ideas is to always follow Ms. 4 What are the four lady? They are the “message”, “market”, “medium” and “time”. For a successful marketing communication is necessary to get the message, the market, the media and the right time. All four must be correct or it is likely that the communication will fail.

For most ideas, the “time” is one in which no – the person on the receiving end of the message must be in the mood to buy your business. When we want to convey a message to our services, is if the target client is doing what they do when they think about the need for your product or service.

To take an example, say your company has a database of the magazine for students. A good place to advertise the library may (preferably on-line facilities), or to help advertisers ads on sites to students. Here you take your child at the right time – right when you’re a student might need help, and are near a computer so they can visit your site.

He has the idea of ​​the e 4? Great. We fill up a little. Any idea of ​​marketing is evaluated / planned as follows:

Step 1: Decide what the purpose of communication – what do you want to achieve? For example, encouraging action create / awareness or create / strengthen buyer preferences.

Step 2: Decide what your market is – who are you the target of the message?

Step 3: Calculate the best time to get your message to deliver – when are better prepared to receive his message? In other words, if you want the best from your product or service?

Step 4: Decide on the message itself – including product, service, brand, price or incentives, and the availability of supply.

STEP 5: Select the media – choosing the best type of media on the basis of the foregoing and of the budget and timetable.

Step 6: Find a creative solution – to assess what types of resources – whether emotionally or information and, for example, as the execution-style, function, touch, look, sound, etc.

STEP 7: Planning and execution of the request – pre-production, production, post production and distribution. In other words, in order to get there.

STEP 8: Evaluation of efficacy – perhaps the most important step.This includes the measurement of what worked and what did not and goals. If you can not measure the effectiveness of an idea, the less likely he is to stay with the idea.

Prior to boarding, if you extract data to get an idea of ​​success, very well. Suppose you have an idea for a flag and pay for 10,000 impressions. The airline said, with an average click rate of 1.5%.It is probably 150 people visit the site. What is your conversion rate (number of visitors on the number of orders)? If less than 1% conversion rate, which is likely to get a prescription.

As an example, that the use of four-woman shows very well, you should mention the database with reviews and think about how a new theory of the market base kit (box reached their residences using students):

Goal: to increase awareness of our service and to encourage potential customers to start a relationship with the company.
Market: Students – in this case, students early in their history (the most valuable for us)
Time: the packet landing directly in your room. We need to get something near or on your computer, because there the study.
Message: We will give a copy of the database and a presentation – we encourage you to register to use the materials gratis.
Media: We use a slice – so they need to do to your computer (where I study)
Creative Solution: We need to address the students. We make it fun and quirky to use (more than we give free stuff, incentives to use)
Implementation: the need for a company that make it possible to find for us.
Measurement: measure how many people fit into the disc, visit our Web site, the amount of use of the database, how many people apply for a subscription. We can do this with the cost of production and distribution of hard to compare, and can reduce the cost of acquiring a new contact, and the cost of customer acquisition to calculate.